The BoAt Date Will Be Updated Soon .
Established in November 2013, BoAt stands as an electronics brand rooted in India. Noted for its emphasis on audio-focused smart wearables and accessories, the company conducts its business under Imagine Marketing Services Private Limited, established in the same year.
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Bidding Dates
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Price Range
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Face Value
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GMP
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BoAt GMP
The BoAt IPO GMP is ₹[].
IPO Overview
BoAt, operating as a direct-to-consumer (D2C) enterprise, demonstrates prowess in the wearables domain, clinching the second spot within this sector. Through digital channels and marketplaces, the company accounts for more than 85% of its sales, maintaining its lead as the top brand.
The business intends to expand into offline markets and Tier 2+ cities and towns in India by utilizing its current distributors and their connections with regional retailers. Furthermore, by boosting sales on platforms like Myntra, Tata CLiQ, and Nykaa, BoAt seeks to widen its online sales reach.
BoAt IPO Financials
| Financial Year | Total Revenue in Crores | Profit After Tax in Crores |
| FY 2021 (as of 30 September 2021) | Rs. 1,313 | Rs. 86 |
| FY 2020 (as of 31 March 2020) | Rs. 609 | Rs. 47 |
| FY 2019 (as of 31 March 2019) | Rs. 225 | Rs. 8 |
Company Profile
As a leading Indian digital-first entity, BoAt excels in consumer product offerings infused with digital ingenuity. Founded in 2013, it quickly gained traction with the introduction of its flagship “boAt” brand in 2014. BoAt boasts a diverse product lineup, spanning wired and wireless headphones, earphones, Bluetooth speakers, home theatre systems, smartwatches, gaming accessories, mobile accessories, and personal care appliances. Its robust revenue performance in the financial year 2021 solidifies BoAt’s stature as one of India’s premier digital-first brands. The business is now prepared to grow its market by achieving an initial public offering (IPO) valuation of $1.5 to $2 billion.
The business intends to use its current distributors and their connections with regional shops to grow into offline markets and Tier 2+ cities and towns in India. By growing its sales volume on other marketplaces and platforms like Myntra, Tata CLiQ, and the online retailer Nykaa, BoAt will also broaden the reach of its online sales.
IPO Strengths
- Experienced promoters and a competent management team.
- Well-established relationships with a loyal customer base.
- Access to markets worldwide, enabling global reach.
IPO Weakness
- Heavy reliance on customers based in the United States.
- Need to adhere to multiple laws and regulations in these countries to ensure compliance.
- Competition from other players in the market.
BoAt FAQs
What is the opening date and closing date of the Imagine Marketing IPO?
Imagine Marketing is yet to announce the opening and closing date of its upcoming IPO issue.
Who are the Book Running Lead Managers of boAT?
Credit Suisse, BofA Securities India Limited, ICICI Securities Limited and Axis Capital Limited are the Book Running Lead Managers of boAt.
Who is the registrar of boAt IPO?
Link Intime India Private Limited is the registrar for the upcoming boAt IPO.
What is the worth of shares promoters of boAt are selling as Offer for Sale?
The promoters of boAt IPO are offering equity shares worth Rs. 11,000 million approximately as an Offer for Sale.
Is boAt an Indian company?
Yes, boAt is an Indian company with Sameer Mehta and Aman Gupta as their co-founders. Although the company has product manufacturing units in China and Vietnam, the products are designed in India itself.
