The Mamaearth date has been confirmed from October 31 and ended on November 7
Mamaearth is a unicorn firm situated in Gurugram, Haryana, India. The company is a digital-first beauty and personal care brand with the highest operating revenue in FY22. Mamaearth combines Ayurveda and science to offer toxin-free baby care, skincare, and hair care products to Indian customers. It claims to be Asia’s first completely non-toxic brand.
Start your investing journey today. How do you open your own demat account for free?
Bidding Dates
October 31 – November 7
Price Range
₹308 to ₹324 per share
Face Value
₹10 per share
GMP
₹24
Mamaearth GMP
The Mamaearth IPO GMP is ₹[24].
IPO Overview
Mamaearth IPO is a book built issue of Rs 1,701.44 crores. The issue is a combination of fresh issue of 1.13 crore shares aggregating to Rs 365.00 crores and offer for sale of 4.12 crore shares aggregating to Rs 1,336.40 crores. Mamaearth IPO bidding started from October 31, 2023 and ended on November 2, 2023. The allotment for Mamaearth IPO was finalized on Monday, November 6, 2023. The shares got listed on BSE, NSE on November 7, 2023.
Mamaearth IPO price band is set at ₹308 to ₹324 per share. The minimum lot size for an application is 46 Shares. The minimum amount of investment required by retail investors is ₹14,904. The minimum lot size investment for sNII is 14 lots (644 shares), amounting to ₹208,656, and for bNII, it is 68 lots (3,128 shares), amounting to ₹1,013,472.
Mamaearth IPO Date & Price Band Details
| IPO Date | October 31, 2023 to November 2, 2023 |
| Listing Date | November 7, 2023 |
| Face Value | ₹10 per share |
| Price Band | ₹308 to ₹324 per share |
| Lot Size | 46 Shares |
| Total Issue Size | 52,516,742 shares (aggregating up to ₹1,701.44 Cr) |
| Fresh Issue | 11,268,580 shares (aggregating up to ₹365.00 Cr) |
| Offer for Sale | 41,248,162 shares of ₹10 (aggregating up to ₹1,336.40 Cr) |
| Employee Discount | Rs 30 per share |
| Issue Type | Book Built Issue IPO |
| Listing At | BSE, NSE |
| Share holding pre issue | 310,479,227 |
| Share holding post issue | 321,747,807 |
Mamaearth IPO Market Lot
Investors can bid for a minimum of 46 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.
| Applications | Lots | Shares | Amount |
| Retail (Min) | 1 | 46 | ₹14,904 |
| Retail (Max) | 13 | 598 | ₹193,752 |
| S-HNI (Min) | 14 | 644 | ₹208,656 |
| S-HNI (Max) | 67 | 3,082 | ₹998,568 |
| B-HNI (Min) | 68 | 3,128 | ₹1,013,472 |
Mamaearth IPO Allotment & Listing Dates
Mamaearth IPO opens on October 31, 2023, and closes on November 7, 2023.
| IPO Open Date | Tuesday, October 31, 2023 |
| IPO Close Date | Thursday, November 2, 2023 |
| Basis of Allotment | Monday, November 6, 2023 |
| Initiation of Refunds | Monday, November 6, 2023 |
| Credit of Shares to Demat | Monday, November 6, 2023 |
| Listing Date | Tuesday, November 7, 2023 |
| Cut-off time for UPI mandate confirmation | 5 PM on November 2, 2023 |
Mamaearth IPO Financials
| Particulars | 6-month period ending in September 30, 2022 | Year ending on March 31, 2022 | Year ending on March 31, 2021 |
| Revenue from Operations | 7,227.35 | 9,434.65 | 4,599.90 |
| Profit After Tax (PAT) | 36.67 | 144.43 | (13,322.15) |
| EBITDA | 139.02 | 114.59 | (13,340.33) |
| EBITDA Margin | 1.92% | 1.21% | (290.01%) |
| 6-month period ending in September 30, 2022 | Year ending on March 31, 2022 | Year ending on March 31, 2021 | |
| Current Asset | 6,602.74 | 6,020.49 | 2,753.40 |
| Current Liabilities | 2,939.62 | 2,075.97 | 928.20 |
Company Profile
Honest Consumer Ltd., Mamaearth’s parent company, has filed preliminary paperwork with the market regulator to raise new capital from the market. However, the company has recently amended its plan to hold the IPO to assess market circumstances. The offer might arrive on Dalal Street in October if market sentiment improves. Mamaearth will join the other Indian digital startup unicorns in listing on the bourses, continuing a trend that began in 2021. Mamaearth has become the leader in providing DIY beauty ingredients in modern and convenient segments of onion and ubtan-based beauty products.
All new products are designed and developed by our in-house innovation team of 47 members as of June 30, 2023. For manufacturing, the company has set up an asset-light model enabled by contract manufacturing. During the three months ended June 30, 2023, Honasa Consumer Limited worked with 37 contract manufacturers to produce products.
Registrar Info
| Name | Kfin Technologies Limited |
| Phone number | 04067162222, 04079611000 |
| Email ID | hcl.ipo@kfintech.com |
| Website | https://kosmic.kfintech.com/ipostatus/ |
Contact Details
| Name | Honasa Consumer Limited |
| Phone number | +91 124 4071960 |
| Email ID | compliance@mamaearth.in |
| Website | http://www.honasa.in/ |
IPO Strenghts
- Experienced promoters and a competent management team.
- Well-established relationships with a loyal customer base.
- Access to markets worldwide, enabling global reach.
IPO Weakness
- Heavy reliance on customers based in the United States.
- Need to adhere to multiple laws and regulations in these countries to ensure compliance.
- Competition from other players in the market.
